research

Advertorial
             5x sources
Viral video
             5x sources
Target audience

 

USP - unique selling point, the unique selling point is to get more money to use in the centre so they have a better exhibit than others so more people will go there and donate more money for the animals and therefore they will have better resources.

USP examples
using social media influences to promote the product such as clothing brands/ make up
brands would get people to make YouTube videos or post pictures on Instagram, they also get famous individuals to star in the adverts themselves. this makes people want to wear those brands because they are seen as fashionable.
brands also use radio adverts and includes interesting facts about that make you want to know more about it.
To get kids to be interested in buying something such as magazines they include a toy that they show on the front page so it stands out.
ideas on how to create the video: i can recreate footage of videos and interviews to create it.

Nature reserves

The Wildlife Trust

two page advertisement ideas:

talk about what they do there

provide a safe environment for animals,

 How they help

build houses and areas they can hide, explore and enjoy their time there.

What kind of fundraising

You can apply to be a volunteer and help to raise money and do tasks as a group to raise awareness to the public about the animals in the exhibits care.

The exhibit impacts not only nature but the community as well because by speaking to members of the public about what happens opens them up to new opportunities within the exhibit that they can explore and use outside to help the environment as well as the exhibit.

They also partner up with other companies who support their work through funding donations and business partnerships.

They were the first organisation in what became a major urban wildlife movement by the 1990's.

The have a goal and a mission in view, they have a strategy.

They like to encourage children to take part in the activities and the wildlife adventure, they involve them in creating homes for the animals, getting a child involved can affect them greatly because it helps their imagination of what it can look like and how they can adapt it and develop it in different way for better. they become focused on it, however it is not seen as a job because they are having fun they want to do more and the want to help.

Supporting video ideas:

Show footage of wildlife exhibit- animals, land

have a slideshow in the video showing pictures of a few staff

Radio advert- talk about what goes on in the exhibit, how it helps, talk about fundraising. make it interesting make people want the listen to it and find out more.

Website- combine all information and interesting facts to draw people in.
Get pictures of the site a map of the exhibit.

The wildlife trust

The Wildlife Trust for Birmingham and the Black Country is a local charity uniquely protecting the wildlife of Birmingham, Dudley, Sandwell, Walsall and Wolverhampton. We are one of 46 local, independent Wildlife Trusts working to make the UK a better place for people and wildlife.

With more than 800,000 members, the Wildlife Trusts are the largest UK voluntary organisation dedicated to conserving the full range of the UK’s habitats and species, whether they be in the countryside, in cities or at sea. Collectively we manage over 2,300 nature reserves covering more than 90,000 hectares.

Locally The Wildlife Trust for Birmingham and the Black Country works to conserve biodiversity, improve the environment and raise awareness and understanding of wildlife issues. We have over 7,000 members and have projects, nature reserves and environment centres across the area.

27th Jan: double page spread finished this week.
3rd Feb: write a report
10th Feb: write evaluation
17th Feb: half term, format assessment

Intro
what we were asked to do. writing about advertorial.
Idea
what i want to do in my advertorial for my video and my double page spread and also my radio, website. in full detail
Research
3 examples, 5 channels: primary. secondary.
primary: new research asking people, focus group audience. interview paper. visit that place .2.
secondary: old research: books,TV, web, magazines.3.
the product is being used for the audience as a media product for a targeted audience.
profile of target audience.
target audience for viral video and advertorial
broadcast- millions
corporate- thousands
YouTube- hundreds
think of what I create as 1 person I am communicating with
viral video
what age?
the minimum age is around 5 because it can encourage them to do it.
the maximum age is 80 because they won't be able to get included as they are old.
male/female?
for the program I have to decide so I have chosen it is more for females because they tend to like gardening more.
ethnicity /race? black
my piece is for all races and ethnicity that like nature
the country it is aimed for is Britain because the centre is based in Birmingham.
demographic^^^
research sources

knowing who your target audience is and being able to determine what they come under such as age, gender or race/ ethnicity and what country. my target audience is more for a female that enjoys exploring with nature and including the younger generations and make a difference within the wildlife world. I have chosen this because it is the most stereotypical thing to think of a women such as liking things in nature.

I am using information from the viral video sources to combine the different ways I can express what I am trying to get across to my target audience and because my age range has quite a large difference I used a mixture of age range targets to see how they convey it and compare them to see which one fits well with my age range so I can combine parts of It into mine.