planning

advertorial
            story development
            media campaign
viral video
          development
          script
          pre-production
          documents e.g risks


The wildlife trust
their goals/ ambitions.

goal 1 The wildlife trust provides a safe environment, they have three main areas they focus on which is, protect core ecological areas through engagement with the planning system, supporting land-owners to manage land sympathetically, and encouraging sustainable land- use. Enhance ecological linking areas by restoring habitats and improving existing sites. They also intend on creating new sites in ecological opportunity areas that together from networks of sites that allow wildlife to move through the most developed parts of the conurbation.

goal 2: everyone is connected by nature
they also belive children are a big part of nature, they like to encorage children toget involved with the events they hold in the centre and in their own surroundings and explorre thenatural world near where they live to develop a person connection with nature from an early age so they sould live within a safe walkig distance of a local green space and learn about our total reliance on nature at school.
they not only like to get chilfren involved but everyone, the wildlife exhibit tries to inspire and provide opportinuities for people to enjoy and learn about and take action to sustain nature, they include opportunities for everyone to get involved through volunteering and memberships, the centre provides advice, such as wildlfe gardening tips and how to make everyday choices that benifit the natural environment.
gaol3:
goal 4:we are an effective organisation
to achive their goals they must be an effective, robustand resilient organisation with an increased profile and a sustainable financial base.
the exhibit invest in supporting and developing their staff and volunteers to grow our skills base, and create the environmental leaders of the future.
(have a small paragraph on the history of the company)
(a section on what it is actually about)

Image result for the wildlife trust birmingham & black country birmingham

Churchill advert.
the advert is one shot however there are several shots within that.
name of shots
1-tilt down-wide shot- the shot starts at point at sky tilts down between two buildings then finishes on the dog.
2-mid-wide shot- focused of the dog half of the shot is road and the other is buildings
3-profile shot- dog on the skateboard with people laying on a car in the background
4-wide shot- two people together, others walking behind the dog
5-wide shot with voice over- dog pushing on the skateboard again
6-mid shot- dog on skateboard with text coming into frame with a lady painting her nails and two people in costumes, people walking in the background.

you can hear chill out music
the sound of the skateboard rolling
birds flapping its wings
hose pipe spraying
footsteps
male voice









the product for this advert is car insurance
the idea for my advertorial is to show the good things about the wildlife exhibit.






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